Food Sampling at Farmers' Markets
Last Updated 2010 - The following suggested guidelines were developed to support the direct marketing of agricultural products through open-air farmers' markets in New Mexico, as well as to protect the health and safety of the consumer.
Adoption of these guidelines alone does not guarantee proper food safety, and the New Mexico Farmers' Marketing Association does not assume any liability arising from the use of these guidelines. These are general guidelines, and markets need to check with their local Environment Department representatives about any local conditions and regulations.
Cooking demonstrations and sampling at farmers' markets can pose legitimate health concerns. The best method for markets to put health officials at ease, and to protect the consumer, is to develop pro-active, comprehensive food handling guidelines. New Mexico farmers' markets do not fit into the existing paradigm of supermarkets, where everything is "sealed for your protection." The suggested guidelines that follow seem to us to be reasonable from the point of view of farmers' markets and vendors, yet do seriously address the health concerns of regulators.
1. Set up a clean preparation area
Vendors should set up a clean preparation area to cut up samples. First clean the area of the table you will be using: use soap and water, and then wipe with a mild bleach solution (1 teaspoon bleach per gallon of water). Or you can use a clean tablecloth.
2. Hand Washing
The easiest way to promote food safety is by washing hands often. At the market, just as at home, we would not think of preparing food for our family without washing our hands first. Ideally, each vendor offering samples should have their own simple hand-washing station at their booth, so that they can wash hands prior to preparing samples as well as when hands become soiled. Markets can also provide a central hand washing station. Hands must be washed after smoking, eating, drinking, using the restroom, or any time contamination occurs. Markets can set up a simple and low-cost hand washing station.
Proper hand washing: wet hands with clean warm water; apply soap and work into a lather; rub hands together for 20 seconds; clean under the nails and between the fingers; rinse under clean, running water; dry hands with a disposable paper towel.
3. Cutting/Preparing samples
Produce used for samples, except for fragile items like berries, must be washed with cool water. Thick-skinned products should be scrubbed with a clean vegetable brush. This removes nearly all insects, dirt, bacteria and some pesticide residues that can contaminate the interior of the produce once it is cut.
- If washed produce is not immediately cut for samples, store it in a clean container to prevent re-soiling of the exterior surface prior to cutting.
- Cut samples held without cooling must be disposed of after four hours. Alternatively they can be held on ice or in a cool ice chest at 41 F.
- Cut samples should be covered or protected if flies are present, the area is dusty or weather conditions are such that the samples could become contaminated.
Grills should be heat-sanitized at market. Meat for samples must be maintained at below 41F. Cooked meat samples must be kept hot on the grill until being offered to customers. These guidelines apply to vendors who are meat producers authorized by the New Mexico Livestock Board and other pertinent regulatory agencies.
Cheese for samples, as well as the prepared samples, should be kept cold (for example by placing on cold packs.)
4. Knives & Utensils
Use clean and sanitized knives, utensils and cutting boards for cutting produce. These items must be brought to market in a clean, sanitized container, and used only for four hours at market. If sampling is done for a period of more than four hours, or whenever items become contaminated (dropped on ground, touched with unwashed hands or raw animal products), then additional sets of sanitized utensils must be used.
To clean and sanitize utensils and cutting boards:
- Wash with soapy water; rinse with clean water; sanitize by placing items in 75F water (room temperature) that has in it one tablespoon of regular chlorine bleach per gallon of water, for one minute; and air dry. This can be easily accomplished using a 3-tub system (one with soapy warm water, one with clean water, and one with bleach water.) Select tubs that are large enough to submerge your cutting boards.
- Markets can set up a central utensil sanitizing station for the use of vendors, or individual vendors can set up their own.
5. Serving Samples
Use single service items to distribute samples to customers. Examples are paper plates, cups, napkins, plastic utensils, wooden sticks or toothpicks. The customer can then dispose of single service items once the product is consumed. Vendors should bring a garbage container for this purpose.
Minimize bare hand contact with cut produce by using tongs. If single service gloves are used, change the gloves often to prevent soiled gloves from cross-contaminating samples. Remember to wash hands between changing gloves.
Vendors should try to avoid contamination of samples by customers. In order to control this, vendors can keep control of the sample plate and offer samples directly to customers. If the plate of samples is to be self-serve, then the plate should be covered, for example with a clear plastic dome.