Giving New Mexico farmers, producers, and local food retailers the tools to GROW.
Welcome to the New Mexico Farmers’ Marketing Association’s (NMFMA’s) Monitoring, Evaluation, Research & Learning (MERL) hub, where you will find evaluation and research reports, survey summaries, and other data.
The information provided here is based on the NMFMA’s multifaceted work across the local food system. This work is done in partnership with farmers, ranchers, food entrepreneurs, food hubs, farmers’ markets, health clinics, community-based organizations, state and local agencies, food retail outlets, research institutions, advocacy groups, and more. Key NMFMA programs that are implemented statewide include the following: SNAP Double Up Food Bucks, FreshRx, the New Mexico Grown Approved Supplier Program, Farmers’ Market and Member support, local food promotion, GoodFoodNM, and food systems collaboration.
Our aim with this site is to publicly share our findings so that partners, collaborators, and other interested parties have easy access to it. Through the MERL Hub, we seek to further our values of transparency, learning, and collaboration in working to strengthen the local food system in an equitable manner.
For more information on these resources or the NMFMA’s evaluation and research work, please contact:
Bryan Crawford-Garrett
Monitoring, Evaluation, Research,
and Learning Lead
Bryan@farmersmarketsnm.org
Evaluation and Research, Papers, and Tools:
Local Food Data Portal (LFDP): The LFDP is a data-sharing platform providing information about NM Grown purchases and sales. The portal allows administering agencies to enter institutional buyer local food purchasing data, which is then aggregated and linked to dashboards that produce visualizations and reports, helping to track and deepen the understanding of local food purchases and sales. Purchasing and sales data can be shown by Fiscal
Year, Administering Agency, individual buyer, food product, food production methods, and more. Purchasing and sales market patterns are also available at the state and county-levels.
As of August 2026, the NMFMA has produced the following LFDP reports:
For more details on New Mexico Grown and its program effectiveness, including more data specific to this program and its participants, please visit https://newmexicogrown.org/suppliers/resources/research/
