Announcements
Coming soon: Protein Plus program offers customer discounts for sellers of meat, nuts, or eggs
Posted on Tuesday, August 4, 2026
If you sell meat, nuts, or eggs at participating farmers’ markets, farm stands, and select local grocers this year, expect more customers with the NMFMA’s new Protein-Plus program. Funded by the State of New Mexico during the 2026 legislative session, Protein-Plus will provide qualifying individuals* with a 50% discount when buying local meat, nuts, and eggs from NM farmers and ranchers. There is a limit of $20 per transaction.
Managers and Vendors
- If you have not heard from the NMFMA’s Nutrition Incentive Team about participating in this program, please reach out to them at NI@farmersmarketsnm.org
- All vendors and outlet managers will be required to take an online training for the program. Be sure you are ready!
- We will be asking vendors to help us get customers to take short surveys about the program so that during the winter legislative session, our legislators can hear how important the program is to you and your customers. Without further funding, Protein-Plus will end June 30, 2027.
Learn more at FarmersMarketsNM.org/protein-plus.
New Research published: Exploring the Benefits of Local Food in the FreshRx Produce Prescription Program
Posted on Wednesday, April 15, 2026
In 2025, the NMFMA led a qualitative research project with FreshRx patients and food suppliers to explore the benefits of using local produce in produce prescription (PPR) programs. Our findings showed that patients valued the produce as they were able to incorporate it into their family meals, and they appreciated the ability to access fresh food from local farmers. Moreover, food suppliers expressed close alignment with program goals and highlighted a connection to the communities and populations where their food is going. The experiences and voices of the patients and suppliers portrayed in this study offer a powerful lens for gaining a deeper understanding of the FreshRx program and broader local food systems in New Mexico.
To learn more and download the entire research report, please visit "Exploring the Benefits of Local Food in the FreshRx Produce Prescription Program."
Upcoming Webinars for Market Managers: Market Data Tools & Tips
Posted on Thursday, April 2, 2026
The NMFMA will be offering two market data webinars in May. Each webinar will cover the same material including everything you need to know for tracking market data throughout the season so that you are prepared to submit annual market data at the end of the year. We’ll cover time-saving tips, easy tools for logging weekly sales, and answer your questions. Staying on top of market data collection not only keeps your market in good standing—it also makes your market eligible for promotional fund reimbursements and other benefits.
New market managers — those who are in their 1st or 2nd season as a market manager — are required to attend one of the two sessions, so please register and attend the one that works best for your schedule. If you are not able to attend during one of these two times, please let us know and we will arrange to provide you with a recording.
If you are a veteran market manager and you want to brush up on your market data knowledge and skills, you are also welcome to attend!
If you have questions, please contact Kirsten Hansen (kirsten@farmersmarketsnm.org) or Bryan Crawford-Garrett (bryan@farmersmarketsnm.org).
NMFMA Annual Conference Resources
Posted on Thursday, March 12, 2026
Thank you to everyone who joined us last week at our 28th Annual Local Food Connects Conference! With over 180 attendees, it was wonderful for our staff to connect with a multitude of NMFMA members, both seasoned and brand new!
Head over to the conference page to access downloads from this year's presentation. Also, an opportunity to leave us feedback was emailed to all members. If you attended, please let us know what you thought so we can continue to make this annual event better each year.
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