Why collect market data?
There are many reasons collecting information about your farmers' market or farm stand is a good idea, and the NMFMA requires annual market data submissions from all member markets.
With market data, you can:
Track your market's progress over time
Measure your promotional efforts and make changes based on what works and what doesn't
Use sales and customer information to attract vendors
Show the local community, businesses, and government the impact of your market to garner their support
Evaluate your market schedule based on customer counts to determine if your market season should be shortened or extended, or if your market days should change
Every year, the NMFMA collects and compiles information from farmers' markets and farm stands about customer and vendor counts, sales, fees, etc. from all member markets. This information is critical for showing the growth of markets and the impact they have on their communities and local agriculture. We share this information with member outlets to help them self-evaluate and improve, as well as with legislators to garner support for markets around the state. Collecting data about your farmers' market or farm stand is an excellent exercise in evaluating your market and measuring its growth over time.